{"id":4477,"date":"2025-01-29T09:59:00","date_gmt":"2025-01-29T09:59:00","guid":{"rendered":"https:\/\/nashe.info\/?p=4477"},"modified":"2025-02-26T10:00:23","modified_gmt":"2025-02-26T10:00:23","slug":"%d1%8f%d0%ba-%d0%bc%d0%b5%d0%b4%d1%96%d0%b0-%d0%b2%d0%bf%d0%bb%d0%b8%d0%b2%d0%b0%d1%8e%d1%82%d1%8c-%d0%bd%d0%b0-%d1%80%d1%96%d1%88%d0%b5%d0%bd%d0%bd%d1%8f-%d0%bf%d0%be%d0%ba%d1%83%d0%bf%d1%86%d1%8f","status":"publish","type":"post","link":"https:\/\/nashe.info\/?p=4477","title":{"rendered":"\u042f\u043a \u043c\u0435\u0434\u0456\u0430 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u0446\u044f?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0427\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0441\u0430\u043c\u0435 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434? \u0412\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u0456\u043b\u044c\u043a\u0430 \u0435\u0442\u0430\u043f\u0456\u0432. \u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0446\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0456 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>\ud83d\udfe0<\/strong><\/em><strong>\u0417\u043d\u0430\u043d\u043d\u044f (Awareness)<\/strong>&nbsp;\u2014 \u043f\u0435\u0440\u0448\u0435 \u0437\u043d\u0430\u0439\u043e\u043c\u0441\u0442\u0432\u043e \u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u043c<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:&nbsp;<\/strong>\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445, \u0422\u0411, \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438:<\/strong>&nbsp;\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f (Reach), \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0456\u0432 (Frequency)<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041f\u043e\u0440\u0430\u0434\u0430:<\/strong>&nbsp;\u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0432\u0456\u0434\u0435\u043e \u0442\u0430 \u0456\u0441\u0442\u043e\u0440\u0456\u0457, \u044f\u043a\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0430\u044e\u0442\u044c \u0435\u043c\u043e\u0446\u0456\u0457.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>\ud83d\udfe0<\/strong><\/em><strong>\u0420\u043e\u0437\u0433\u043b\u044f\u0434 (Consideration)<\/strong>&nbsp;\u2014 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:&nbsp;<\/strong>\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u0431\u043b\u043e\u0433\u0438, \u0432\u0456\u0434\u0433\u0443\u043a\u0438<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0438:<\/strong>&nbsp;\u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457, CTR<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041f\u043e\u0440\u0430\u0434\u0430:&nbsp;<\/strong>\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0439\u0442\u0435 \u0441\u0430\u0439\u0442, \u0434\u043e\u0434\u0430\u0439\u0442\u0435 \u0433\u0430\u0439\u0434\u0438 \u0442\u0430 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><strong>\ud83d\udfe0<\/strong><\/em>\u041f\u043e\u043a\u0443\u043f\u043a\u0430 (Conversion)<\/strong>&nbsp;\u2014 \u0443\u0445\u0432\u0430\u043b\u0435\u043d\u043d\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:&nbsp;<\/strong>\u043b\u0456\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u044f, \u0430\u043a\u0446\u0456\u0457, CTA-\u043a\u043d\u043e\u043f\u043a\u0438<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0438:<\/strong>&nbsp;CPA, CPC<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041f\u043e\u0440\u0430\u0434\u0430:<\/strong>&nbsp;\u0434\u043e\u0434\u0430\u0439\u0442\u0435 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u0434\u043e\u043a\u0430\u0437\u0438 \u2013 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438, \u0432\u0456\u0434\u0433\u0443\u043a\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>\ud83d\udfe0<\/strong><\/em><strong>\u041b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c (Retention)<\/strong>&nbsp;\u2014 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u043a\u0438<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:&nbsp;<\/strong>email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0438:&nbsp;<\/strong>\u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<br><em><strong>\ud83d\udd38<\/strong><\/em><strong>\u041f\u043e\u0440\u0430\u0434\u0430:<\/strong>&nbsp;\u0434\u044f\u043a\u0443\u0439\u0442\u0435 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c \u0456 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0439\u0442\u0435 \u0431\u043e\u043d\u0443\u0441\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u043a\u043b\u044e\u0447 \u0434\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0427\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0441\u0430\u043c\u0435 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434? \u0412\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u0456\u043b\u044c\u043a\u0430 \u0435\u0442\u0430\u043f\u0456\u0432. \u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0446\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0456 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \ud83d\udfe0\u0417\u043d\u0430\u043d\u043d\u044f (Awareness)&nbsp;\u2014 \u043f\u0435\u0440\u0448\u0435 \u0437\u043d\u0430\u0439\u043e\u043c\u0441\u0442\u0432\u043e \u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u043c\ud83d\udd38\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:&nbsp;\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445, \u0422\u0411, \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\ud83d\udd38\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438:&nbsp;\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f (Reach), \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0456\u0432 (Frequency)\ud83d\udd38\u041f\u043e\u0440\u0430\u0434\u0430:&nbsp;\u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0432\u0456\u0434\u0435\u043e \u0442\u0430 \u0456\u0441\u0442\u043e\u0440\u0456\u0457, \u044f\u043a\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0430\u044e\u0442\u044c \u0435\u043c\u043e\u0446\u0456\u0457. \ud83d\udfe0\u0420\u043e\u0437\u0433\u043b\u044f\u0434 (Consideration)&nbsp;\u2014 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432\ud83d\udd38\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438:&nbsp;\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u0431\u043b\u043e\u0433\u0438, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4477","post","type-post","status-publish","format-standard","hentry","category-osvita"],"_links":{"self":[{"href":"https:\/\/nashe.info\/index.php?rest_route=\/wp\/v2\/posts\/4477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nashe.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nashe.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nashe.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nashe.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4477"}],"version-history":[{"count":1,"href":"https:\/\/nashe.info\/index.php?rest_route=\/wp\/v2\/posts\/4477\/revisions"}],"predecessor-version":[{"id":4478,"href":"https:\/\/nashe.info\/index.php?rest_route=\/wp\/v2\/posts\/4477\/revisions\/4478"}],"wp:attachment":[{"href":"https:\/\/nashe.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nashe.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nashe.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}